When I first started blogging, Pinterest didn’t exist.
Saying that makes me feel old, and sad, but it’s true.
How did I even have a life before Pinterest?
It’s been a long journey, but let’s take a few minutes to talk about Pinterest and how to tackle it like a pro and make it work for you and your blog!
1| Get Specific. When I first started on Pinterest, I had very basic boards. They were labelled Food, Blog, Home, Words, Crafting 101, and My Board of Random. My Board of Random is where I pinned basically everything that didn’t fit into the other five categories. Important pins were getting lost in the shuffle, and you can bet that if you can’t find your pins, then someone else checking out your boards won’t be able to find them either. It translates into people leaving your boards and moving on to better, more concise spaces.
Break your boards apart. Instead of Food, I separated them into breakfast, dinner, apps, desserts, soups and salads, breads, and drinks. I can find my pins easily, and so can everyone else. I did the same thing for my Home board: kitchens, bedrooms, bathrooms, living rooms, outdoors, decor, table settings and color palettes.
2| Only Pin the Best Stuff. Pinterest is all about the pictures, the visuals. They draw you in, make you yearn for that shabby chic beachfront cottage living room, and for that three-tiered fondant covered ombré cake that would be so perfect for that next birthday party. If you want people to repin your pins, you need to pin the best stuff. I know it’s hard sometimes, because maybe you have friends who don’t produce the most pinnable pictures, and you want to be supportive and pin them anyway. You can probably get away with one every now and again, but if you consistently pin pictures that aren’t all that great, you’ll lose credibility and the repins will stop happening.
I have one secret board reserved specifically for things that I really like, but aren’t pinnable enough to put on a public board. Secret boards made me squeal with delight because I didn’t want to lose those recipes with back pictures, or awesome crafts captured via instagram. There are a ton of uses for secret boards, but I won’t touch on that right now.
In addition to putting your best boards first, arm them with the best of the best pics you have. Attractive board covers always draw more attention than instagram-style pics, or compilation photos. Also, try to avoid text in your board covers, unless 100% of the text is visible within the board cover area. Board covers are important, so utilize them!
Try to avoid pinning your posts separately from your normal pinning activity. Like I mentioned above, if you pin a solo photo, it will likely get lost in the feeds, but if you pin your blog post inside a cluster of activity, it’s far more likely to get repinned, and in turn, bring traffic to your blog.
All of these tips will help increase your visibility as you use Pinterest, and that visibility can bring your blog an amazing amount of traffic. Once I revamped my boards and started cluster pinning, my follower-ship rose by 500 within two months, while before that, I had gained around 250 in two years. Pinterest is also my top referrer in terms of traffic, far and above my second place referrer. It’s worth the time to work with Pinterest, because when you get it working, Pinterest definitely works for you.